
A $5M campaign that sold 1,000 special edition vehicles and drove $60M in sales.
Rider Global Ventures portfolio companies work across multiple branches of the Disney organization to provide creative, production and marketing support. One key project of note is for Disney and Hyundai celebrating the Disney 100 anniversary. Together, Disney and Rider Global Ventures produced a creative campaign that combined celebrity talent, multiple TV and digital commercials and a full 360 campaign that successfully sold over 1,000 custom Hyundai Ioniq vehicles.
“RGV built a $5M USD marketing program for Hyundai. Media One created the ads, and managed the program from concept to delivery, resulting in over 1,000 Special Edition Disney Hyundai IONIQ vehicles being sold, driving over $60M in sales for Disney + Hyundai. I recommend Media One for any brand seeking a large-scale product launch.”

